Job Title: Content SpecialistReport to: Digital Marketing ManagerDirect reports:NA職位：市場(chǎng)專員-內(nèi)容匯報(bào)對(duì)象：數(shù)字化營(yíng)銷經(jīng)理下屬：無MissionYour mission is to enhance the company's social media influence and user engagement by planning and executing precise content marketing activities, thereby driving business growth and brand promotion.你的使命是通過策劃和執(zhí)行精準(zhǔn)的內(nèi)容營(yíng)銷活動(dòng)，提升公司在社交媒體平臺(tái)上的影響力和用戶參與度，進(jìn)而實(shí)現(xiàn)業(yè)務(wù)增長(zhǎng)和品牌推廣的目標(biāo)。Major ResponsibilitiesDuties and responsibilities include, but are not limited to:?Plan and implement communication campaigns, including process design, copywriting, and schedule control.?Manage content marketing on WeChat, Video Accounts, and Douyin through short videos, live streams, and images. Identify industry trends and user pain points to create engaging topics.?Ensure timely content copy delivery as per the marketing plan and collaborate with the communications department for effective social media distribution.?Track content data (e.g., plays, inter****, and conversion rates) and optimize content and distribution strategies continuously.?Study platform traffic distribution mechanisms and design targeted activities to boost user participation and content metrics.?Build and maintain relationships with cross-functional teams to align content marketing with business goals.?Monitor industry and competitor content strategies. Conduct regular analyses to provide innovative ideas for company content marketing.?Be prepared to undertake any new tasks assigned.任務(wù)職責(zé)包括但不限于:?負(fù)責(zé)策劃并執(zhí)行傳播活動(dòng)，包括流程設(shè)計(jì)、文案打磨及傳播節(jié)奏把控等。?負(fù)責(zé)公司微信公眾號(hào)、視頻號(hào)、抖音等平臺(tái)的短視頻、直播、圖文等內(nèi)容營(yíng)銷工作；能夠挖掘行業(yè)熱點(diǎn)與用戶痛點(diǎn)，策劃出具有高傳播性和高轉(zhuǎn)化率的選題方向。?根據(jù)營(yíng)銷計(jì)劃，確保內(nèi)容文案按時(shí)輸出，并與傳播部門緊密合作，在社交媒體上進(jìn)行內(nèi)容的有效分發(fā)。?跟蹤內(nèi)容數(shù)據(jù)（如播放量、互動(dòng)率、轉(zhuǎn)化率等），通過持續(xù)測(cè)試來優(yōu)化內(nèi)容形式和分發(fā)策略，以提升內(nèi)容效果。?研究不同平臺(tái)的流量分發(fā)機(jī)制，基于規(guī)則制定有針對(duì)性的活動(dòng)，激勵(lì)用戶參與，從而提高內(nèi)容的相關(guān)數(shù)據(jù)表現(xiàn)。?與跨職能團(tuán)隊(duì)建立并維護(hù)良好的合作關(guān)系，確保內(nèi)容營(yíng)銷活動(dòng)與公司整體業(yè)務(wù)目標(biāo)保持一致。?關(guān)注行業(yè)動(dòng)態(tài)和競(jìng)爭(zhēng)對(duì)手內(nèi)容策略，定期進(jìn)行競(jìng)品分析，為公司內(nèi)容營(yíng)銷提供創(chuàng)新思路和改進(jìn)建議。?積極響應(yīng)并高效完成其他臨時(shí)任務(wù)。Education & Experience?Bachelor's degree or above.?At least 3 years of relevant work experience in an industrial product - related company.?Preferably with experience in industrial marketing.Knowledge & Skills?Have an eye for graphic design and a solid understanding of digital communication and social media.?Possess project management and strong interpersonal skills.?Demonstrate keen market insight and creative thinking to explore new content, channels, and strategies.?Have excellent English writing skills.?Manage time well to complete multiple tasks and deliver high - quality work on time.Personality & Behavior Traits?Good communication skill?Proactive?Planning & organizing?Self-learning?Motivating?Problem solving?Influencing others?Customer oriented教育和經(jīng)驗(yàn)要求：?統(tǒng)招本科及以上?至少3年相關(guān)工業(yè)產(chǎn)品企業(yè)的工作經(jīng)驗(yàn)?具備工業(yè)市場(chǎng)營(yíng)銷經(jīng)驗(yàn)者優(yōu)先考慮知識(shí)技能：?對(duì)平面設(shè)計(jì)有良好的欣賞能力，對(duì)數(shù)字傳播和社交媒體有全面的理解?具備項(xiàng)目管理技能和較強(qiáng)的人際交往能力。?具備敏銳的市場(chǎng)洞察力和創(chuàng)新思維，能夠不斷探索新的內(nèi)容形式、傳播渠道和營(yíng)銷策略，為公司帶來獨(dú)特的創(chuàng)意和視角，保持內(nèi)容的新鮮感和競(jìng)爭(zhēng)力?良好的英語書寫能力?能夠合理安排工作時(shí)間，高效地完成多項(xiàng)任務(wù)，確保在緊張的工作節(jié)奏下按時(shí)交付高質(zhì)量的內(nèi)容和項(xiàng)目性格和行為特質(zhì)：?良好的溝通技巧?積極主動(dòng)?規(guī)劃與組織能力?自學(xué)能力?自我激勵(lì)?解決問題能力?有影響力?以客戶為導(dǎo)向

阿特拉斯·科普柯是可持續(xù)生產(chǎn)力解決方案提供商。 集團(tuán)為客戶提供創(chuàng)新的壓縮機(jī)、真空解決方案和空氣處理系統(tǒng)、動(dòng)力工具和裝配系統(tǒng)。阿特拉斯·科普柯專注于開發(fā)具備生產(chǎn)力、能效、安全性和人體工程學(xué)特點(diǎn)的產(chǎn)品與服務(wù)。公司成立于 1873 年，總部位于瑞典斯德哥爾摩，業(yè)務(wù)范圍遍及全球 180 多個(gè)國家/地區(qū)。2022 年，阿特拉斯·科普柯收入為 1410 億瑞典克朗（130 億歐元），員工人數(shù)接近49000 名。